ray crumley & associates, Inc.

Using the Internet

Using the Internet for your business has become an important tool for business owners around the globe. Whether your business is local or global, it is a proven asset to a businesses marketing plan when combined with other marketing tools.

Other than the initial cost of development, the monthly hosting fees are surprisingly low for most retail and service businesses. The benefits far outweigh the costs.

Although we have developed web sites for years, this web site was developed using a template from Microsoft Expression Web. Pretty Good... Right!

Today there are many programs on and off line designed to help people publish web sites for themselves or their companies.  And if you would rather have someone else do it for you... the cost of developing a custom web site has significantly decreased to a few hundred dollars for several pages. Only three or four years ago, the cost was three to four times more.

Sell your product

Anything can be sold on the Internet. Retail, wholesale, educational, personal items, books, film, etc. etc.

Why limit your business to its current customer based volume. You may be surprised to find other markets anxious to buy from you! When a successful retail billiards dealer in the U.S.A. first launched their web site, they were astounded at the interest for their products from potential customers across Europe.

This doesn't mean that every business has a potential worldwide market or even wants one. It simply means that the Internet works to expose your company to a larger market. And more... it operates 24/7. An Internet web site's hours of operation can expand you businesses normal hours. This gives you customer's unlimited access to you. Clients can reach you by phone or email.  Giant retailers have found another source of revenue through online sales.

Use your web site as a tool to promote your company and products. By simply adding your internet address to business advertisements, you prompt readers to go online to find out more about your company or your advertised promotion... it's another chance to promote your company or sell your products or services. Be more competitive by improving your visibility in your current marketplace.

Use your web site to offer coupons, promote special sales and more. Taking it further, develop an online mailing list to send customers special incentives to buy something now.

They're are many ways to use the Internet to increase your bottom line.